What We Build | Craig Campbell Marketing

What we build

Four parts. One system.

Most agencies sell you one of these and leave you to bolt the rest together yourself. We build the whole thing, wire it up, and show your team how to run it.

01 — Get found

SEO that still works in 2026

Twenty-five years of doing this, through every algorithm update, without the fluff. The fundamentals done properly, then iterated on — including being cited by ChatGPT and Google’s AI answers. This is the part most agencies never move past; we treat it as the foundation everything else sits on, not the whole job.

  • Technical audit and fixes
  • Content built around what actually converts
  • Link acquisition that survives scrutiny
  • AI search visibility — showing up in ChatGPT and AI Overviews, not just blue links
02 — Buy attention

Paid ads with a floor under them

Search, social and retargeting built on the same tracking as everything else, so you can see which click became money instead of which click was cheap. We don’t run ads in isolation — every campaign feeds the same qualification and follow-up layer as your organic traffic.

  • Google, Meta and LinkedIn campaigns
  • Landing pages built to convert, not to look busy
  • Conversion tracking that ties back to sales, not just form fills
  • Budget moved to what closes, reviewed monthly
03 — Remove the grind

AI doing the boring work

Not a chatbot bolted on your homepage. Agents trained on your business that read enquiries, answer the routine ones, draft the rest and hand a human the ones worth a human. Every reply passes through a review step before it reaches a customer.

  • Enquiry triage and lead scoring
  • Instant, on-brand first replies
  • Quotes and proposals drafted from your templates
  • Call notes summarised straight into your CRM
04 — Make it repeatable

Automation and systems

The plumbing between your website, inbox, calendar, CRM and invoicing. Built once, documented, and handed over so it keeps running whether or not we’re still involved — this is the part that actually removes work from your week, not just adds another dashboard.

  • Custom workflows across your existing tools
  • Follow-up sequences that don’t need chasing
  • Reporting your team will actually open
  • Written handover and training

Not every business needs all four

Built around what you already have.

Some businesses need visibility first. Others already get plenty of enquiries but lose them after the first message. A short call is usually enough to tell which parts of this actually move the needle for you — and in what order.

Get started

Not sure which part you need first?

Book a call and we’ll tell you honestly where the biggest gap is.

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